EP

Resource Optimiser

L'Oreal Europe — Autumn Skincare Retail Acceleration Campaign. This balances the new brief against existing live work, so improvements come from reshuffling ownership rather than adding work on top.

Needs attention before accepting

9 assignments have capacity or leave conflicts.

0 of 31 assignments accepted

Campaign Strategy

1 steps · Account Director sign-off

18h estimated time

Campaign Strategy

Campaign strategy deck

Needs review 96%
18h 3 Jul 2026Mid-tier support with senior sign-off
EC

Emma Carter

Recommended

Account Director

108%

Why: Existing L'Oreal account lead with beauty experience, French language and senior sign-off scope.

Review before accepting

  • Emma Carter would be over 90% capacity
Can sign off: Campaign strategy, client comms, social assets, final launch QA
Support:Chloe BennettDaniel Kim
Pending

Creative Direction

1 steps · Creative Director sign-off

12h estimated time

Creative Direction

Creative direction deck

94%
12h 6 Jul 2026Mid-tier support with senior sign-off
CB

Chloe Bennett

Recommended

Creative Director

68%

Why: Creative Director with beauty and retail campaign experience.

Can sign off: Creative direction, key visuals, campaign concepts
Support:Maria Rossi
Pending

Photography and Production

5 steps · Producer sign-off

30h estimated time

Photography and Production

Production schedule

92%
6h 8 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Senior producer with L'Oreal and LEGO production experience; reduces pressure on Maria.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Photography and Production

Photographer booking

92%
6h 10 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Best owner for vendor booking and production schedules.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Photography and Production

Product shot list

91%
5h 13 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Keeps photography requirements with the production lead.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Photography and Production

Shoot coordination

92%
8h 15 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Can coordinate the shoot while Maria stays focused on final visual QA.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Photography and Production

Asset selection

91%
5h 17 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Owns asset selection before final design review.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Video Production

4 steps · Creative Director sign-off

26h estimated time

Video Production

Short-form video concept

89%
6h 20 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Leads video production so Maria is not overloaded by LEGO stop-motion work.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Video Production

Edit brief

89%
4h 22 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Keeps the edit brief with the production owner.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Video Production

Motion graphics

88%
10h 24 Jul 2026Junior support with senior sign-off
OH

Olivia Hughes

Recommended

Producer

66%

Why: Production lead should own motion delivery, with Maria reserved for QA.

Can sign off: Production schedule, shoot logistics
Support:Maria Rossi
Pending

Video Production

Final exports

Needs review 89%
6h 7 Sept 2026Junior support with senior sign-off
MR

Maria Rossi

Recommended

Senior Designer

97%

Why: Maria knows the L'Oreal visual system but should only handle final design QA.

Review before accepting

  • Maria Rossi would be over 90% capacity
Can sign off: Design QA
Support:Maria Rossi
Pending

Social Assets

5 steps · Account Director sign-off

20h estimated time

Social Assets

Instagram static assets

Needs review 91%
4h 29 Jul 2026Junior support with senior sign-off
MR

Maria Rossi

Recommended

Senior Designer

97%

Why: Best knowledge of L'Oreal assets, limited to high-value design execution.

Review before accepting

  • Maria Rossi would be over 90% capacity
Can sign off: Design QA
Pending

Social Assets

Instagram carousel

Needs review 91%
4h 31 Jul 2026Junior support with senior sign-off
MR

Maria Rossi

Recommended

Senior Designer

97%

Why: Keeps visual consistency while avoiding full production ownership.

Review before accepting

  • Maria Rossi would be over 90% capacity
Can sign off: Design QA
Pending

Social Assets

TikTok cutdowns

91%
5h 3 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Social manager with TikTok and Instagram experience.

Can sign off: Influencer seeding workflow
Pending

Social Assets

LinkedIn launch post

90%
3h 5 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Can tailor launch formats across social channels.

Can sign off: Influencer seeding workflow
Pending

Social Assets

Caption writing

91%
4h 7 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Combines social strategy with copy support for launch posts.

Can sign off: Influencer seeding workflow
Pending

Influencer Campaign

5 steps · Client Director sign-off

30h estimated time

Influencer Campaign

Creator shortlist

93%
6h 10 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Beauty and influencer experience with available capacity.

Can sign off: Influencer seeding workflow
Support:Emma Carter
Pending

Influencer Campaign

Creator outreach

93%
6h 12 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Owns creator outreach and can keep product seeding moving.

Can sign off: Influencer seeding workflow
Support:Emma Carter
Pending

Influencer Campaign

Product seeding

93%
7h 14 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Direct match for product seeding workflow authority.

Can sign off: Influencer seeding workflow
Support:Emma Carter
Pending

Influencer Campaign

Contract coordination

90%
5h 17 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Coordinates contracts while escalating only exceptions to Emma.

Can sign off: Influencer seeding workflow
Support:Emma Carter
Pending

Influencer Campaign

Content review

92%
6h 19 Aug 2026Senior review before client review
ST

Sophie Turner

Recommended

Social Media Manager

63%

Why: Best placed to review creator content for social fit.

Can sign off: Influencer seeding workflow
Support:Emma Carter
Pending

Paid Media

1 steps · Performance Marketing Lead sign-off

24h estimated time

Paid Media

Paid media plan

95%
24h 21 Aug 2026Mid-tier support with senior sign-off
JW

James Wilson

Recommended

Performance Marketing Lead

74%

Why: Performance lead with paid media strategy sign-off scope.

Can sign off: Paid media strategy, budget planning
Pending

PR Support

4 steps · PR Manager sign-off

14h estimated time

PR Support

Press angle

90%
3h 24 Aug 2026Junior support with senior sign-offFrench
LM

Luca Moretti

Recommended

PR Manager

71%

Why: PR manager with French language and L'Oreal experience.

Can sign off: Media outreach
Pending

PR Support

Media list

90%
3h 26 Aug 2026Junior support with senior sign-offFrench
LM

Luca Moretti

Recommended

PR Manager

71%

Why: Owns European media relations and press office work.

Can sign off: Media outreach
Pending

PR Support

Outreach copy

89%
4h 28 Aug 2026Junior support with senior sign-offFrench
LM

Luca Moretti

Recommended

PR Manager

71%

Why: Can write and review French PR copy for market nuance.

Can sign off: Media outreach
Pending

PR Support

Launch coordination

90%
4h 7 Sept 2026Junior support with senior sign-offFrench
LM

Luca Moretti

Recommended

PR Manager

71%

Why: Best owner for launch coordination across press office activity.

Can sign off: Media outreach
Pending

Localisation

1 steps · Local market copy reviewer sign-off

26h estimated time

Localisation

Localisation review

Needs review 88%
26h 4 Sept 2026Mid-tier support with senior sign-offFrenchGerman
EC

Emma Carter

Recommended

Account Director

108%

Why: French speaker and L'Oreal account lead for final client-facing review.

Review before accepting

  • Emma Carter would be over 90% capacity
Can sign off: Campaign strategy, client comms, social assets, final launch QA
Pending

Ecommerce Coordination

4 steps · Project Manager sign-off

16h estimated time

Ecommerce Coordination

Ecommerce agency briefing

Needs review 91%
4h 4 Sept 2026Junior support with senior sign-off
HE

Hannah Evans

Recommended

Project Manager

81%

Why: Senior project manager with vendor coordination and timeline authority.

Review before accepting

  • Hannah Evans is marked out of office
Can sign off: Project plan, delivery timeline, vendor coordination
Pending

Ecommerce Coordination

Landing page messaging review

Needs review 91%
4h 7 Sept 2026Junior support with senior sign-off
HE

Hannah Evans

Recommended

Project Manager

81%

Why: Keeps ecommerce messaging review connected to delivery planning.

Review before accepting

  • Hannah Evans is marked out of office
Can sign off: Project plan, delivery timeline, vendor coordination
Pending

Ecommerce Coordination

Asset handover

Needs review 90%
4h 9 Sept 2026Junior support with senior sign-off
HE

Hannah Evans

Recommended

Project Manager

81%

Why: Strong operations owner for clean asset handoff before client review.

Review before accepting

  • Hannah Evans is marked out of office
Can sign off: Project plan, delivery timeline, vendor coordination
Pending

Ecommerce Coordination

Final launch check

Needs review 91%
4h 11 Sept 2026Junior support with senior sign-off
HE

Hannah Evans

Recommended

Project Manager

81%

Why: Owns final launch checks and delivery timeline.

Review before accepting

  • Hannah Evans is marked out of office
Can sign off: Project plan, delivery timeline, vendor coordination
Pending

Team — live workload

Select or drag a person onto a task