Scope Builder
Ensemble turned the L'Oréal Europe brief into an editable delivery timeline. Review the sequence, timing and sign-off before optimising resources.
Autumn Skincare Retail Acceleration Campaign
High priorityL'Oreal Europe
UK, France, Germany Estimated delivery: 12 Sept 2026 £350,000
Workstreams
10
Tasks
31
Est. time
216h
Sign-off steps
10
Campaign Strategy
1 steps · 18h estimated time
Sign-offECAccount Director
1
18h estimated time Director owner Mid-tier support with senior sign-off Support: Chloe Bennett, Daniel Kim
Creative Direction
1 steps · 12h estimated time
Sign-offCBCreative Director
1
12h estimated time Director owner Mid-tier support with senior sign-off Support: Maria Rossi
Photography and Production
5 steps · 30h estimated time
Sign-offOHProducer
1
6h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi
2
6h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi External photographer Starts after Production schedule
3
5h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi
4
8h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi Starts after Photographer booking
5
5h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi Starts after Shoot coordination
Video Production
4 steps · 26h estimated time
Sign-offCBCreative Director
1
6h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi
2
4h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi Starts after Short-form video concept
3
10h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi Starts after Edit brief
4
6h estimated time Senior owner Junior support with senior sign-off Support: Maria Rossi Starts after Motion graphics
Social Assets
5 steps · 20h estimated time
Sign-offECAccount Director
1
4h estimated time Senior owner Junior support with senior sign-off
2
4h estimated time Senior owner Junior support with senior sign-off Starts after Instagram static assets
3
5h estimated time Mid owner Senior review before client review Starts after Motion graphics
4
3h estimated time Mid owner Senior review before client review
5
4h estimated time Mid owner Senior review before client review Starts after LinkedIn launch post
Influencer Campaign
5 steps · 30h estimated time
Sign-offECClient Director
1
6h estimated time Mid owner Senior review before client review Support: Emma Carter
2
6h estimated time Mid owner Senior review before client review Support: Emma Carter Starts after Creator shortlist
3
7h estimated time Mid owner Senior review before client review Support: Emma Carter Starts after Creator outreach
4
5h estimated time Mid owner Senior review before client review Support: Emma Carter Starts after Creator outreach
5
6h estimated time Mid owner Senior review before client review Support: Emma Carter Starts after Product seeding
Paid Media
1 steps · 24h estimated time
Sign-offJWPerformance Marketing Lead
1
24h estimated time Lead owner Mid-tier support with senior sign-off
PR Support
4 steps · 14h estimated time
Sign-offLMPR Manager
1
3h estimated time Senior owner Junior support with senior sign-off French
2
3h estimated time Senior owner Junior support with senior sign-off French Starts after Press angle
3
4h estimated time Senior owner Junior support with senior sign-off French Starts after Media list
4
4h estimated time Senior owner Junior support with senior sign-off French Starts after Outreach copy
Localisation
1 steps · 26h estimated time
Sign-offFSLocal market copy reviewer
1
26h estimated time Director owner Mid-tier support with senior sign-off French, German
Ecommerce Coordination
4 steps · 16h estimated time
Sign-offHEProject Manager
1
4h estimated time Senior owner Junior support with senior sign-off Client ecommerce agency
2
4h estimated time Senior owner Junior support with senior sign-off Starts after Ecommerce agency briefing
3
4h estimated time Senior owner Junior support with senior sign-off Starts after Landing page messaging review
4
4h estimated time Senior owner Junior support with senior sign-off Starts after Asset handover